Are you getting enough returns from your website?
Your website may not be getting any sales or conversions because it doesn’t match what your customer needs, wants, and expects. It may be that your website has technical issues. It may be that your landing page offers are not compelling enough.
Dear business builder, it is a point of emphasis here that in today’s digital world, a website is the powerhouse of your business. Therefore, it should act as a lead generator and contribute to your overall business goals.
A poorly designed website can bring traffic to an abrupt halt, and send potential customers seeking better services from your competitors.
However, smart businesses have cleared all common mistakes from their websites, and are leveraging their business website with other useful digital channels to multiply sales and profits – which work pretty well.
Is your business part of this success story?
Here are the 5 most common mistakes that businesses make with their website, and fail to achieve the desired results.
1. Your website is not responsive.
One of the biggest web design mistakes is not incorporating a responsive display on your website. Responsive design means that your website should be able to automatically resize a webpage for optimal viewing on desktops, tablets, and smartphones, (irrespective of the size of the device). This ensures that the site remains easy to navigate and is able to retain visitors, irrespective of the device they’re using.
Regrettably, when I have a walk-through on the websites of most businesses and organizations around me, I find most of them are not responsive, and even have a complete breakdown on mobile devices.
This is a great hindrance to all your digital marketing efforts. A website being the stop point of your digital marketing campaigns, its efficiency in functionality is not negotiable. It has to easily adapt to the user’s devices in order to permit them to have a comfortable walkthrough in your marketing funnel.
Unfortunately, most web designers are not familiar with this trend. Worse still, clients (website owners) aren’t either. The consequence is that most of your marketing efforts will end in futile since the home that hosts the conversion funnel is itself unwelcoming and unappetizing to the potential clients.
2. Poor Loading Speed.
Most websites are not only irresponsive but very slow to load pages. One thing you should note here is that no web user is ever patient enough to give a webpage several seconds to load.
A poor website load speed has a direct effect on page views, bounce rate, conversion rate, customer satisfaction, etc.
Studies show that 53% of web surfers leave pages that take longer than 3 seconds to load.
In case you are still wondering how fast a website should load, it is safe to say that under 3 seconds is the best, across devices (under good network conditions).
At Faithworks Tech, we are business growth partners. We don’t just build websites; we are business growth companions. So, we are even more concerned with the aftermath progress of your business than seeking to execute the project.
3. Misguided Call to Action (CTA)
A road is as good as it can take you somewhere. Similarly, no matter how good your webpage is, if it doesn’t have the desired CTA, sorry, it is useless.
Every day, you are probably prompted to do something by a call to action, even if you have never come across the term before. Call to action in web design practice is a marketing term designed to prompt an immediate response or encourage immediate action from a website visitor. A CTA most often refers to the use of words or phrases that can be incorporated into sales copies, advertising messages, or web pages, which compel an audience to act in a specific way.
The call to action is a way to direct focus and give the visitor a clear route to accomplishing a goal. When developing call-to-action buttons, consider what you want the visitor to do: what your primary aim is, and how this fits in with your marketing objectives. It might be getting visitors to log in, signup, download a free report, subscribe to a newsletter, make a payment, do a purchase, etc.
It is great to note that CTA doesn’t just end at the level of the CTA button. Once you have the visitor’s attention, you must complete the process and give them the information they need. Don’t stop once the button has been placed. Ensure the destination behind the button is usable, well designed, and gives the visitor exactly what they were promised.
4. Poor Ui (User Interfere) and UX (User Experience) Design
Well, this term may not seem very obvious to you, but it has accounted for your attitude and feedback toward just anything. The term “User Experience” refers to the interaction between the user and a product or service.
In designing a website, you must think about how the user feels when they navigate the website, and how easy it is for the user to accomplish their desired tasks.
For example: How easy is the purchase and checkout process when shopping through your e-commerce website? Does your online banking app make it easy for your clients to manage their account/money? The ultimate purpose of UX design is to create easy, efficient, relevant, and all-around pleasant experiences for the user. Any website that falls short of this is a vexation to the user’s spirit.
On the other hand, we have a User Interface (UI) design. In web design, the user interface is the graphical layout of web pages. It consists of the buttons users click on, the text they read, the images, sliders, entry forms, transitions, animations, and all the rest of the visual items the user interacts with when they log in to a website. Any sort of visual element, interaction, or animation must all be designed.
UI and UX as mentioned earlier, are very fundamental in web design and development. At every point in the design process, the web designer must put their legs in the shoes of the website visitor to appreciate the friendly and fulfilling nature of the website.
5. The absence of a converting sales funnel
Every website has a story, but unless you market it successfully, your message will fail to go through.
If your website can’t get your message out, you’ll find it difficult to obtain the goals for which it was built – to convert visitors into clients.
One aspect of successfully marketing for nonprofits is to harness the power of a website funnel.
Before we proceed, it is necessary to explain to you what a website funnel is. A website funnel, also known as a marketing or conversion funnel, is a series of web pages and other external sources that scrupulously work together to guide your visitors to the desired action which is creating a CONVERSION.
A conversion is a goal you want your site to achieve, when it receives visitors, whether it is subscribing to an email newsletter, making a purchase in your online shop, or making a donation to your non-profit.
Every web project must first define or sort out what it targets as conversions before engaging in its marketing campaigns.
What is the way forward?
Cutting across four continents, Faithworks Tech has implanted a reputable digital marketing strategy that has triggered the desired growth, both for our agency and clients.
You could be the next person to benefit from our years of experience in multiplying revenue for businesses through web design and digital marketing services.
Take that decisive step today. Connect with one of our expert digital strategists for a free 30 minutes consultation call on how you can better reach your business goals.
Book a call here: https://afritechglobal.com/free-consultation/
Njofie Alain
Digital Marketing Specialist
Faithworks Tech
