STOP SELLING YOUR PRODUCTS, SELL SOLUTIONS.

There is this attitude I see on most local websites.

When you login to most websites homepage, you will see something like: WELCOME TO … (MY WEBSITE, for e.g)

And the subheading may be sometime like… buy your original skin care products from us, free delivery.

Ohh, No!

That’s very lame in digital marketing.

Here’s the trick…

Be helpful — forget the sales pitch.

People don’t visit your website or social media platforms to buy your product!

People want to solve a problem that they have.

Make sure you, your product, and your website are focused on solving that problem (or problems) – whatever it may be.

Whatever you are selling, your marketing should all be about solving “Someone Else’s Problem”.

Let people come to your website because they see you as a doctor, and not as a beer parlor attendant.

Remember, when you pose as a Dr, people rush you, but when you pose as a ” greedy” seller, you rush people.

Well,

There is always a way out.

Time to heal the wounds and put back your marketing on track, so you can have a better ROI.